Web Analytics / SEO

SEO

SEO (Search Engine Optimization) is the process through which the visibility of a website increases inside the results of search engines. Based on the search parameters provided by users, search engines show a list of results based on keywords, providing with the most relevant results first.   It has become one of the key components in any company’s Internet Marketing strategy, since ranking inside the Top results of search engines translates into more visitors reaching the website, generating more traffic and revenue, and guaranteeing the success of the online business.

In order to optimize a website, it is paramount to consider the elements which can influence the search results, and adapt them studying key Analytic elements, such as visitor profile, length of the visit, and sought content, among others. A well-designed SEO Strategy will allow you to rank better inside search engines by carrying out a thorough study of your website, and implementing a well-designed strategy and solutions, which include among others:

  • Backlinking strategy
  • Pageranking analysis
  • Strong presence on Social Media
  • Implementation of a Mobile website
  • Benchmarking / Competitor analysis
  • Measuring of website performance / analytics
  • Keyphrase analysis & strategy according to the industry market
  • Assessment of the Website’s HTML Code, Content & internal links
  • Additional tools for rank-building: Google Maps, Google Shopping, Google Local

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