In today’s dynamic world, customers have become avid consumers of information, which they eagerly share with their networks. As a brand, it is vital to have something to share with our audience, be it in the format of images, sound, video or text. Content Marketing is the part of a digital strategy that deals with creating, posting and sharing great media and quality content, in order to acquire customers and keep them interested and engaged.
According to Wikipedia, Content Marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information”
There are many tools and formats used to communicate with audiences on the web:
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